This is a post I made 2 years ago, the most popular post by far.
Who, What, Why, When, Where? These are five questions kids learn in grade school or when first learning a language. It covers the basics and helps you understand the situation and context. My high school friends can attest to my poor memory, but even I can remember these basic words in french: Qui, Quoi, Quand, Où, Pourquoi.
These 5 questions are fairly famous and an often-quoted way to think through problems. They have been repeated by Cicero, Thomas Acquinas, and Rudyard Kipling. Journalists are trained to answer those 5 questions whenever they write an article or press release. These can also be useful for consultants, with two small additions.
How and How Much? For any consultant, eager to see her recommendations implemented, a lot of thought needs to be given to how…
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